How GetSeen Digital Advertising Works: 3 Ways to Reach Customers

Advertising should not require endless phone calls, confusing negotiations or guesswork about where your advert is being displayed.

GetSeen makes it easier for businesses to launch advertising campaigns across indoor digital screens, mobile applications and websites from one platform.

However, GetSeen is not limited to just one type of advertising.

The platform provides three main advertising solutions:

1. Digital Screens
2. Amplify
3. GeoReach

Although these campaign types are connected, they serve different purposes.

You can book a digital screen as a standalone campaign, combine a screen campaign with mobile retargeting through Amplify, or use GeoReach to advertise to people based on the places they visit.

Let us look at how each solution works and how to choose the right one for your business.

What Is GetSeen?

GetSeen is a location-intelligence advertising platform that helps businesses reach customers based on where they spend time.

Instead of advertising broadly and hoping the right people notice, businesses can choose specific venues, locations and audience environments that are relevant to their customers.

For example, a fitness brand may want to reach people who visit gyms. A financial technology company may want to reach working professionals in offices and co-working spaces. A restaurant may want to advertise to people who regularly visit nearby shopping centres.

GetSeen allows these businesses to reach their audiences through physical digital screens, mobile advertising or a combination of both.

The Three GetSeen Advertising Solutions

1. Digital Screens

GetSeen Digital Screens allow businesses to display adverts on indoor screens located in high-traffic venues.

These venues may include:

• Restaurants and lounges
• Shopping centres and supermarkets
• Gyms and fitness centres
• Co-working spaces
• Cinemas
• Offices
• Transit locations
• Other busy commercial venues

This is the most straightforward GetSeen campaign type.

You select the screen locations where you want your advert to appear, choose your campaign schedule, upload your media and complete your booking.

Your advert is then reviewed and displayed on the selected screens.

A Digital Screen campaign is suitable when your main goal is to build awareness among people who physically visit a particular venue.

For example, a food-delivery company could advertise on screens inside offices and co-working spaces. A fashion business could advertise in shopping centres, salons or lifestyle venues.

You do not have to add mobile advertising to a Digital Screen campaign. The screen booking can work as a complete standalone campaign.

How a Digital Screen Campaign Works

The basic process is:

1. Choose your preferred screen locations.
2. Select the campaign dates and duration.
3. Upload a static image or supported video creative.
4. Submit the campaign for review.
5. Track the campaign through your GetSeen dashboard.

This gives businesses a simpler way to book indoor advertising without separately contacting every venue or screen owner.

2. Amplify

Amplify connects your Digital Screen campaign with mobile retargeting.

With a regular Digital Screen campaign, people see your advert while they are physically present at the selected venue.

With Amplify, your campaign does not end when they leave that location.

People who were exposed around the screen location can later see your advert again while using mobile applications and websites.

This means your brand can first capture attention through a physical screen and then continue the conversation online.

Amplify is therefore not a replacement for a Digital Screen campaign. It is an additional advertising layer attached to it.

To use Amplify, you begin by booking a Digital Screen campaign and then enable mobile retargeting.

How an Amplify Campaign Works

A typical Amplify campaign follows this journey:

1. Your advert runs on a selected GetSeen digital screen.
2. Anonymous mobile-device signals around the screen location are detected.
3. Eligible devices are added to an advertising audience.
4. Your advert is shown again across supported mobile apps and websites.
5. You monitor online impressions, clicks, reach and conversions from your dashboard.

GetSeen does not need personal details such as names, phone numbers or email addresses to create this audience. The process uses anonymous device signals and privacy-conscious location technology.

Why Repetition Matters

Someone may notice your advert while waiting at a restaurant, exercising at a gym or working inside a co-working space.

However, that person may not immediately stop what they are doing to visit your website or make a purchase.

When the same advert appears later on their mobile device, they have another opportunity to remember the brand and take action.

The physical screen introduces your business. The mobile advert helps move the audience from awareness to action.

Amplify can be useful for campaigns focused on:

• Website visits
• Online purchases
• Application downloads
• Event registrations
• Lead generation
• Store visits
• Brand recall

3. GeoReach

GeoReach allows businesses to target people based on places they visit in the real world.

Unlike Amplify, GeoReach does not require you to book a GetSeen digital screen.

Instead, you select relevant locations such as gyms, malls, restaurants, universities, office complexes, event venues or competitor locations.

GetSeen creates a digital boundary, known as a geofence, around those locations.

When eligible mobile devices enter the selected locations, they can be added to your campaign audience. Your adverts can then appear across mobile apps and websites used by that audience.

How a GeoReach Campaign Works

The process generally involves:

1. Selecting the places your ideal customers visit.
2. Creating a geographic target around those locations.
3. Building an anonymous audience from eligible mobile devices.
4. Displaying your adverts across mobile apps and websites.
5. Tracking impressions, clicks and campaign conversions.

GeoReach is useful when the location itself tells you something valuable about the customer.

For example:

• A fitness brand can target people who visit gyms.
• A restaurant can target people who visit nearby offices or shopping centres.
• A property company can target people attending a real-estate exhibition.
• A laundry business can target people visiting competing laundromats.
• A technology company can target people who attend technology conferences.
• A gadget store can target people visiting major electronics markets.

GeoReach helps businesses reduce wasted advertising by focusing campaigns on people whose real-world movements suggest that they may be interested in the product or service.

Digital Screens vs Amplify vs GeoReach

The easiest way to understand the difference is to look at what starts each campaign.

Digital Screens Start With a Screen Booking

You choose an indoor screen and display your advert at that physical venue.

The campaign can end there. Mobile retargeting is optional.

Amplify Starts With a Screen Campaign

Your advert appears on a GetSeen digital screen first.

You then extend the campaign by showing the advert again to eligible audiences from the screen location across mobile apps and websites.

Digital Screens and Amplify are closely linked, but they are not the same campaign type.

GeoReach Starts With a Location

You choose places your target customers visit.

Your campaign then reaches eligible audiences from those locations through mobile apps and websites.

You do not need to run an advert on a GetSeen screen before using GeoReach.

A Simple Example

Imagine that you own a new food-delivery business in Lagos.

Using Digital Screens

You book screens inside selected offices, co-working spaces and residential locations.

People at those venues see your food-delivery advert while going about their day.

Using Amplify

You run the same screen campaign but also enable Amplify.

After people have been exposed around the screen locations, they may see your advert again while browsing mobile apps or websites.

The mobile advert can take them directly to your website, ordering page or application.

Using GeoReach

Instead of starting with a screen, you select locations where your likely customers spend time.

You could target people who visit particular office complexes, universities, supermarkets or business districts.

Those audiences can then see your food-delivery advert on their mobile devices.

Each campaign promotes the same business, but the targeting journey is different.

Which GetSeen Solution Should You Choose?

Your campaign goal should determine the best solution.

Choose Digital Screens When:

• You want visibility inside specific venues.
• You want to build awareness among people physically present at a location.
• You have a visual advert suitable for an indoor screen.
• You want a simple screen-only campaign.
• Your target audience regularly visits identifiable venues.

Choose Amplify When:

• You are already running a Digital Screen campaign.
• You want people to see your brand more than once.
• You want to connect physical advertising with online actions.
• Your goal includes clicks, leads, downloads or online purchases.
• You want to measure how an offline campaign contributes to online engagement.

Choose GeoReach When:

• You want to reach people based on places they visit.
• You do not necessarily need a physical screen campaign.
• You want to target audiences near your business.
• You want to reach visitors to competitor or complementary locations.
• You are promoting an event, physical shop or location-specific offer.
• You want to drive traffic to a website, application, social-media page or WhatsApp.

You Can Also Combine the Solutions

Businesses do not always have to choose only one campaign type.

A larger campaign could use all three solutions.

For example, a financial company could:

1. Display adverts on screens inside co-working spaces.
2. Use Amplify to show the campaign again to audiences from those screen locations.
3. Use GeoReach to target people visiting additional business districts, conferences and office complexes where GetSeen screens are not present.

This creates a broader advertising journey across both physical and digital environments.

The audience may first discover the business on a screen, encounter it again on a mobile device and eventually visit its website or complete a desired action.

How to Launch a GetSeen Campaign

Although the exact options depend on the campaign type, the general process is straightforward.

Step 1: Choose Your Campaign Goal

Decide what result you want from the campaign.

Your goal may be to:

• Increase brand awareness
• Generate sales
• Get application downloads
• Drive website traffic
• Promote an event
• Generate leads
• Attract customers to a physical location

A clear goal makes it easier to choose between Digital Screens, Amplify and GeoReach.

Step 2: Select Your Campaign Type

Choose whether you want to:

• Advertise on indoor Digital Screens
• Add mobile retargeting with Amplify
• Target real-world location visitors with GeoReach

Consider where your audience spends time and what you want them to do after seeing the advert.

Step 3: Choose Your Locations

For Digital Screens, select the particular screen venues where your campaign should appear.

For GeoReach, choose the real-world locations whose visitors you want to reach.

For Amplify, select your screen campaign and enable the mobile-retargeting option.

Step 4: Set Your Budget and Schedule

Choose when the campaign should begin, how long it should run and how much you want to spend.

A focused campaign aimed at relevant locations may be more useful than a broad campaign shown to people who are unlikely to become customers.

Step 5: Upload Your Creative

Depending on the campaign, you may need a screen advert, mobile banner or both.

Keep the message clear and easy to understand.

A strong advert usually contains:

• One main message
• A clear product or service benefit
• High-quality visuals
• Visible branding
• A simple call to action

Possible calls to action include:

• Shop Now
• Download the App
• Visit Our Website
• Book Today
• Register Now
• Visit Our Store
• Learn More

Step 6: Submit and Launch

After submitting the campaign, GetSeen reviews the advertising content.

Once approved, the campaign begins according to your selected settings and schedule.

Step 7: Track the Results

The GetSeen dashboard helps advertisers monitor their campaigns.

Available reporting may include:

• Campaign status
• Selected locations
• Screen activity
• Advert plays
• Impressions
• Audience reach
• Clicks
• Engagement
• Conversions

The exact information available depends on whether you are running a Digital Screen, Amplify or GeoReach campaign.

Advertising That Connects Places and People

Customers move between physical and digital environments every day.

They work in offices, exercise at gyms, visit restaurants, attend events, shop at malls and browse online from their mobile devices.

GetSeen helps businesses advertise across this complete journey.

You can use Digital Screens to capture attention at physical venues, Amplify to reconnect with audiences from your screen locations, or GeoReach to reach people based on other places they visit.

The result is a more flexible way to advertise, whether your business needs physical visibility, online performance or both.

Ready to Get Your Business Seen?

Start by deciding where your ideal customers spend their time, then choose the GetSeen advertising solution that best matches your campaign goal.

Digital Screens

Display your advert on indoor digital screens in carefully selected venues and reach people while they are physically present.

Book Digital Screens

Amplify

Combine digital screen advertising with mobile retargeting so eligible audiences can see your campaign again across apps and websites.

Book Screens with Amplify

GeoReach

Reach people on their mobile devices based on the real-world locations they visit—without booking a digital screen.

Launch a GeoReach Campaign

With the right locations, a clear message and a relevant campaign type, GetSeen helps your business reach customers where attention and opportunity meet.